Web Advertising Hits Rock Bottom

I noticed this happening myself but hadn’t seen the entire evolution of the ad.

Some viewers may find the following scenes upsetting:

Online ads for the game Evony started out like this:

504x_evony-ad-1-thumb.jpg

Then they added a woman with a little boob showing:

504x_evony-ad-2-alt-thumb.jpg

In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:

504x_evony-ad-4-thumb.jpg

Moving on to a slightly more realistic look:

504x_evony-ad-5-thumb.jpg

And then they realized they could just dispense with all subtlety and get to the important part:

504x_evony-ad-6-thumb.jpg

Players will be disappointed to find out there isn’t even a female queen to be saved in the game.

Gobsmacked.

Copy + paste via Sociological Images

EDIT:

The madness continues here and here.

And here’s the last ad, live on the web with those CGI boobs in context.

evony-ad-in-context.jpg

Author: kinsella

Strange Projects at Google

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