Robots Wear Nike Too. More Impressive Spec Work

Big Lazy Robot Visual Effects created this impressive ‘spec commercial inspired by Nike’ in 1 month.

YouTube link.

We’re starting to see more and more great spec / off-roster / unofficial / unpaid work for some brands.

All this just as Coke are looking into paying agencies purely on a results based model.

Will this affect unknown outfits who make big shockwaves with spec work? How does this fit into the future of brand comms? Gah! What does it all mean?

I’m gonna see if one of our team of crack planners can make sense of it. It’s not one for me on a Saturday night.

What do you think?

via AdWeek

Author: kinsella

Strange Projects at Google

1 thought on “Robots Wear Nike Too. More Impressive Spec Work”

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