The lid is slowly lifting on TR2N – now officially renamed “Tron Legacy”.
Disney just released the test footage, originally leaked from Comic-Con in 2008, in HD. They also released some concept art and begun a buzz campaign.
Here’s the official teaser.
Here’s the concept art video.
And some concept art stills.
View all the concept art stills.
Here’s the details behind the viral stunt:
Buzz for the effort started several days before the convention, when sites like FirstShowing.net “mysteriously received two tokens for Flynn’s Arcade,” a key location from the original ’80s sci-fi classic starring Jeff Bridges. The tokens and other digital breadcrumbs led bloggers to a site called Flynn Lives, where an online counter told viewers to meet at a certain cul-de-sac in San Diego Thursday night.
Those who turned out got to take part in a blacklight scavenger hunt, something that’s both fun and thematically relevant to the aesthetics of the first Tron.
Soon they had discovered a re-creation of Flynn’s Arcade, where a secret room held the biggest prize of all: a real-life lightcycle from the new movie (shown above), accompanied by some of Daft Punk’s musical score. Hopefully this smart, inclusive delivery will get through to people who still think “viral marketing” means inventing a lame catchphrase or lamer fake Web site and pummeling the Internet with it.
And here’s what was behind Flynn’s Arcade.
An actual Lightcycle.
Quote – “This is fucking awesome”.
Plus.. Daft Punk are working on the music score, and Digital Domain are on VFX duty. I can’t wait to see this in IMAX 3D.
See the Directors showreel and read the original post here: TR2N: Updating an icon.
Clever move from Coca-Cola.
Looks like they’ve managed to sponsor a segment on the spoof news station The Onion.
Indent and The Steam Room.
Evander Holyfield To Box Horse For Heavyweight Title
Brilliant 3-frame animated photos from Jaime Martinez.
You’re at an event. You meet a interesting person or some cool people.
Add the event to blinka.me after you’ve logged in with Facebook Connect and you can safely re-connect. Maybe you just want to add hotpots you visit a lot to see who else hangs out there.
Asians doing Christopher Walken impressions on Comedy Central. Obviously.
3rd guy nails it. Last one is worse than mine.
One more then.
Kevin Pollock doing Christopher Walken doing “The Aristocrats“
What a complete dude.
Ok just one more impression because it’s pretty good.
Matt Damon doing Matthew McConaughey
I like this. It takes me back to my days of messing around with DR-DOS and MS-DOS.
These guys are in a different league though.
What you’re actually seeing is despotify, an open source Spotify client and gateway to their service.
The client features a text based user interface as a proof of concept of the underlying code.
I noticed this happening myself but hadn’t seen the entire evolution of the ad.
Some viewers may find the following scenes upsetting:
Online ads for the game Evony started out like this:
Then they added a woman with a little boob showing:
In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:
Moving on to a slightly more realistic look:
And then they realized they could just dispense with all subtlety and get to the important part:
Players will be disappointed to find out there isn’t even a female queen to be saved in the game.
Copy + paste via Sociological Images
The madness continues here and here.
And here’s the last ad, live on the web with those CGI boobs in context.