Our first TV ad for 3.
The background to it is that as a brand they really needed to do something to re-establish trust with a very cynical public.
We needed to be real, non-shouty, quietly confident and do something that didn’t try too hard.
We also had to launch mobile Skype.
Oh and we had just under four weeks from brief to going on air…….
I think it has turned out pretty well.
It’s a platform that they can build on and ‘changing mobile forever’ sets them a challenge intrenally to keep striving to improve.
The main character Jason is a lovely bloke. Lead singer of Bugz in the Attic and perfect for this.
Copy+Paste from Sebs’ (Creative Director) blog – Discomole