Nike and Coke release iPhone apps

The big boys are coming to mobile, we all know that, and it seems people are happy using ‘branded’ apps as long as they’re kinda useful.

Coke go for their take on Spin The Bottle. It’s OK. Not something you can imagine using that often. Maybe one for the “yoofs”.

Nike offers a bit more. Training Club lets you login to your Nike Women account. There’s also links to your workout plan via YouTube.

Both are nicely designed, but Nike pips it for me.

Nike app developed by R/GA

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Coke app developed by Sapient

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Read more: http://www.adweek.com/aw/content_display/news/e3i2e2fd2bc31136679b8a0d91f4a321ff9

Author: kinsella

Strange Projects at Google

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