As part of the Radio 1 and 1Xtra challenge Trevor Nelson and his crew dropped into glue recently to check out his alternative career as a “coding genius”.
Rob gave them a sneak peak at how we created our latest campaign for Bacardi. (Click the pic – opens in new a window)
It’s called Bacardi B-Live Beatology, and at it’s heart is a face mapping app which transforms a photo of you or a friend into the UK beatbox champion Beardyman.
Amongst other stuff the app accepts uploads from mobile and webcam, and delivery to loads of touchpoints inc. email, mobile, facebook, widgets, qr code, etc.
We did a demo of the full version at the Adobe MAX conference in Dec and it got a huge reaction, so i’m gonna try and write something “proper” about it soon… it’s just where to start.