Shorter bedtime stories

A new IKEA magazine ad by zig Toronto promises beds “So comfortable, you’ll need shorter bedtime stories.” And then it fills that need with an accompanying booklet of very, very short stories.

An illustrated Jack and the Beanstalk, Little Red Riding Hood, The Tortoise and the Hare, and Sleeping Beauty are all told in one sentence. Short and sweet.

ikeastorybooks.jpg

Great creative idea, and a gorgeous execution.

via http://ideas.veer.com/post/2551

Author: kinsella

Strange Projects at Google

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s