Hyperconnectivity in 2010

A look at the world of brands, media, communication, technology and that in 2010.

2010: Entertainment and Communication from Faris Yakob on Vimeo.

There’s loads more great insights and thinking over at Faris’ blog.

Classical Music and Shining Eyes

TED talks are normally good, but this one is brilliant.

Since 1979, Benjamin Zander has been the conductor of the Boston Philharmonic. He’s known around the world as both a guest conductor and a speaker on leadership.

He has two passions: classical music and helping us all realise our untapped love for it; and by extension, our untapped love for all new possibilities, new experiences, new connections.

Inspiring stuff.


Advertising trends explained… via the BBC Creative Department. Pt2

Part 2 of my all-new essential guide to trends in advertising; aka “popular+creative YouTube videos brought to terrestrial TV in the form of advertising”.

This time it’s the BBC creative department, again. Spotted this trailer on TV last night.

1/ BBC Sport – We Support Your Team!

2/ Matt McAllister setting the Guiness World Record for the most t-shirts worn at once. (8 million views)

3/ Weezer – Pork and Beans (15 millions views)

More coming soon I’m sure.

Is Twitter about to go mainstream?


Twitter has been through some tough times recently.

It’s had a senior management change, issues with scalability and infrastructure, and companies like Friendfeed have been quick to innovate and are hot on their heels.

But could all that be about to change??

A few brands have dabbled with Twitter; but the mighty pop-celeb-car-crash that is Britney Spears has launched an official profile as part of her site/career relaunch.

Her team must be behind the thinking and, if they get it right, the PR and marketing benefits to Britney and her label are clear.

Potential pros:
counter bad PR quickly, DM model of driving sales, 2-way realtime conversations, etc, and Brit just has to drop in sometimes to tell you something “insightful”.

Potential cons:
Pseudo press releases, management only approved updates, just another PR exercise.

So… will more bands and celebrities follow suit catapulting Twitter into realms of Facebook and MySpace.

Britney joins Twitter and BOOM!

The tech-nerds who fight it out to for the title “most followed” must be running scared.


You can follow me here http://twitter.com/hellokinsella


As part of the Britney relaunch she’s gone all 2.0. The website is only part of the strategy, she’s launched a YouTube channel and social network.

(Thanks – Linda)