DFS advertising. Wow I’m speechless.

British TV advertising is usually pretty bad when it comes to Furniture Sales… but DFS have hit a new low with their current campaign.

Shocking air-guitar and mic-free karaoke is topped off by the ridiculous “Rock Star” by Nickelback. A definite candidate for “Biggest pile of crap rock song of the decade”.

You have to see this to believe it.

Once you’ve suffered for a while, they rotate the ad.

Trouble is that once you’ve seen it, it’s imprinted in your mind forever. Evil marketing genius going for the “so bad it’s good” option. Who knows?

This however is absolutely brilliant from the off. Ladies and Gentlemen, turn up your sound and enjoy the experience of visiting the mighty Rainham Sheds website.

Reminds me of old local radio ads at their best. Bravo.

Author: kinsella

Strange Projects at Google

1 thought on “DFS advertising. Wow I’m speechless.”

  1. I wonder if the creatives who come up with this are proud? But maybe I’m being snobby?

    Maybe these ads shift a bucketload of sofa’s? Who knows. I would like to know.

    Like

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