Brilliant thinking from EA Sports here.
Levinator25, a Tiger Woods PGA Tour 08 player, posted a video on YouTube showing a new feature of the game: the “Jesus Shot”.
As a response to a fan video Tiger Woods and EA Sports demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.
This is the absolute genius ad from EA Sports:
Here’s the original Jesus Shot video:
It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.
via Freshen Me Up