Introducing my latest project: Google’s New Logo & Identity

GoogleLogo-Animated.gif

Most of the stuff I work on is confidential so I don’t get to share it publicly—but my last project could hardly be more visible. I’m not going to write lots about it as there’s already plenty of coverage out there. All I wanted to say is that it’s the meatiest (and most rewarding) thing I’ve ever tackled. We kicked the project off in January 2015 with ten people in a room sketching ideas. By the end of August we had over 200+ engineers, designers, writers, product managers, and marketeers preparing to flip the switches on over 30+ product updates. As well as the product updates and a ton of guidelines and toolkits – we also made this Google, Evolved video, a Google Doodle for the occasion, and shared the thinking on the Official Google Blog.

Everything went live on September 1st 2015.

Bonus: we also broke down the process + thinking in much more detail over on the Google Design Blog post  If you’re into how things get made you should definitely take time to read it. You’ll get a better understanding of how the process worked, why the system & framework were designed to hold together, and what we wanted to reflect in the brand by making Google more accessible and useful to our users—wherever they may encounter it.

Here’s a little teaser.

Early this year, designers from all across the company, including Creative Lab and the Material Design team, convened in New York for an intense, week-long design sprint. We drafted a brief that identified four challenges we wanted to address:

  • A scalable mark that could convey the feeling of the full logotype in constrained spaces.
  • The incorporation of dynamic, intelligent motion that responded to users at all stages of an interaction.
  • A systematic approach to branding in our products to provide consistency in people’s daily encounters with Google.
  • A refinement of what makes us Googley, combining the best of the brand our users know and love with thoughtful consideration for how their needs are changing.

It was a huge team effort. Hope you like the work!

google-device-collage-large.png

TweetFuel. A new(ish) experiment from Stinkdigital

Tweetfuel from Stinkdigital on Vimeo.

TweetFuel is an Arduino-controlled experiment that uses the Nike+ FuelBand to measure the health of our Twitter account.

This is something I meant to write about a long time ago. I also wanted to write a detailed and smart post about how and why the project came about, what it’s meant to say about Stinkdigital, how we had to get Nike onboard because we do a lot of work for them, maybe share some details about how and why we simplified the site design to make it feel less like a ‘product’ launch, how we used HTML5/JS, Arduino, Python, and the coverage we got in FWA, FastCo Create, FastCo Design, and lots of other magazines and blogs.

But time has passed, it’s was launched almost 3 months ago now…. so all you really need to know is that we got it from concept to working prototype in 5 days.

Whenever someone follows, RTs or mentions @stinkdigital, our custom made motorized kit spins a mounted Nike+ FuelBand.

So far the video has had 24,100 plays — and I’m still super happy with it as a piece of work.

http://tweetfuel.stinkdigital.com/

Retweets count. (So do mentions.)

ASICS NYC Marathon – Run With Ryan

Vitro conceived this video wall as part of its campaign for the New York City Marathon.

It shows long distance runner Ryan Hall running at marathon speed across a tunnel in NYC’s Columbus Circle subway station – and challenges the public to keep up.

Lets just say the pace is pretty quick….

via

Some Things To Read

Yes that’s right…. TO READ. No nice videos or pretty pictures. Save them to Instapaper, Read It Later, or whatever you use… but you should get stuck into these.

6a00d83451b2c969e2015391f27bab970b

Minimum Viable Personality
I seriously love this. Personality as marketing. via Martin
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

The New Rules of Marketing and PR
Nice simple categorisation of social media strategies – Entertain Me, Help Me, Love Me. via Niku.
http://socialcommercetoday.com/speed-summary-the-new-rules-of-marketing-and-pr-new-3rd-edition/

Lets Kill ‘Landfill Marketing’
Tim Malbons’ deliberately provocative deck from MeetDraw’s Silicon Beach Event.
http://madebymany.com/blog/my-deliberately-provocative-deck-from-meetdraws-silicon-beach-event

Three Major Trends Unveiled in Interbrand’s 2011 Best Global Brands Report
Today, if you think different, you win.
http://popsop.com/49946

The Four Technologies You Need to Be Working With
What do Netflix, Zipcar, Nike+, Amazon, the Nintendo Wii, and the Apple iPhone all have in common?
http://blogs.hbr.org/cs/2011/09/the_four_technologies_you_need.html

Why Ad People Burn Out
And why caring about doing great work is important.
http://adwarrior.wordpress.com/2009/10/18/why-ad-people-burn-out/

Here’s some things I’ve liked recently.

Sorry about the lack of updates. Work is taking up most of my time at the moment, but here’s some stuff I liked recently. Will try and share more of this kind of stuff in the future. Sound like a plan?

Chrome: SBTV
The first ad in the first break of the new series of X-Factor was this ad for Google Chrome, featuring youth site SBTV, and its founder Jamal Edwards. Inspiring da yoots. Excellent work.

DC Shoes: Ken Block’s Hollywood Megamercial
Gynkhama is back, this time he’s tearing around on the backlots of Universal Studios, California.

TableDrum
A virtual drumkit which syncs the sound of any object to high quality drum samples of your choice. /via Ad Bright

DragonTape HTML5 Mixmaker
Dragontape is an easy to use HTML5 video & sound editor that enables anyone to create mixtape playlists (up to 3 hours long) from YouTube and SoundCloud clips. /via Rubbishcorp
http://www.dragontape.com/home

Nike+ City Runs
An installation for Nike retail stores which visualized a year’s worth of runs from the Nike+ website. Made with OpenFrameworks.
http://yesyesno.com/nike-city-runs

MIT Media Lab’s Brilliant New Logo Has 40,000 Permutations
The algorithm can create 40,000 logo shapes in 12 different colour combinations, providing the Media Lab an estimated 25 years’ worth of personalised business cards.
http://www.fastcodesign.com/1663378/mit-media-labs-brilliant-new-logo-has-40000-permutations-video

Watch YouTube With Friends
Possibly the most interesting recent Google+ feature is a new button on YouTube that lets you start a hang out with friends around a video you’re watching.
http://mashable.com/2011/08/18/watch-with-friends-youtube/

Wearable Electronic Sensors Stick Like Temporary Tattoos, Present Endless Possiblities
A team of researchers from the University of Illinois Urbana Champaign have developed small electronic devices that can be worn on the skin.
http://www.geekosystem.com/sensor-temporary-tattoos/

Touchscreen is SO last year. Mind Control is where it’s at.

Couple of interesting projects from Toyota and B-Reel using Mind Control. Muwhahahah.

What would a Prius look like if it were a bike instead of a car? Really nice project by @Toyota, @SaatchiLA, @Deeplocal, and @parlee_z1

B-Reel UK creative director Riccardo Giraldi took this idea and made it a reality, using a Scalextric car, the Arduino electronics platform and a Mindwave headset from Neurosky.